Introducing LinkedIn Sponsored Content Planner

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With LinkedIn Marketing Solutions, you will find tools that help B2B marketers reach those who matters most to their business. Crafting strategic, targeted marketing campaigns that drive revenue for your business will be more important than ever in 2017, so to kick off the new year we thought we would share a few tips and tricks that were co-authored by LinkedIn and HubSpot.

Exceed your 2017 marketing goals with LinkedIn Sponsored Content

If you’re looking to raise your brand awareness, build professional relationships or drive leads on social media, using LinkedIn Sponsored Content is a must. LinkedIn is the number one B2B social media platform for content distribution, and can serve as an invaluable advertising partner for your business.

Whether you’ve used Sponsored Content before or not, this infographic can help you understand the value of using paid ads to reach LinkedIn members. Research from several sources shows that:

  • 80% of B2B marketing leads from social media come through LinkedIn.
  • 92% of B2B marketers use the platform over all others.
  • Marketers say they see a 28% lower cost per lead with LinkedIn Sponsored Content than with Google Adwords.

Though we’ve identified the value marketing on LinkedIn, you may not know how to create an effective Sponsored Content strategy to reach the right members, at the right time, with the right content. We’re here to share some best practices.

How our Sponsored Content planner will help you

Over the next two weeks, we’ll help you get up and running with a Sponsored Content strategy tailored to reach the audience that matters most to your business. By the end of this 14-day journey, you’ll know how to:

    • Optimize your LinkedIn Company Page
    • Identify a target audience to reach the right people
    • Identify the best content to post
    • Build an organic following
    • Create an effective editorial calendar & A/B testing strategy
    • Create a bid & budget strategy to maximize return

The first lesson on how to create a relevant LinkedIn Company Page follows next.

Source: LinkedIn

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