Digital signage market: American confidence high despite first-quarter dip
WEDNESDAY, 20 JUNE 2012 14:45
Business in the North American digital signage sector dropped off slightly in the first quarter and is likely to do so again in the second, but optimism remains high, according to the latest North American Digital Signage Index from the Platt Retail Institute and the Digital Signage Federation.
The current index, which measures the health of the industry during the period covered and is based on responses from both suppliers and users, fell six percent from the last quarter of 2011.
However, the near-term index – which reflects the outlook for the immediate future – was up 15 percent compared with the previous quarter.
“As the economy ratcheted down late in the first quarter of 2012, the Current DS Index similarly declined,” said Steven Keith Platt, the institute’s director. “The industry can generally be viewed as still growing, as the Current DS Index remains over 100. The rate of growth did, however, slow significantly in the first quarter of 2012.
“As we expect a continuing weak economy during the second quarter, with GDP growth in the range of 1.4 to 1.6 percent, we anticipate that the industry will similarly experience another slowing in activity.”