Author Archives: btdndcom

A/B Testing

How to Create an A/B Testing Strategy for Your LinkedIn Ads

With LinkedIn's Campaign Manager tool, you can learn how to reach the right audience by promoting the same posts against different audiences. A true A/B…
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LinkedIn Editorial Calender

How to Build an Effective LinkedIn Editorial Calendar

In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness…
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