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A/B Testing

How to Create an A/B Testing Strategy for Your LinkedIn Ads

With LinkedIn's Campaign Manager tool, you can learn how to reach the right audience by promoting the same posts against different audiences. A true A/B…
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LinkedIn Sponsored Campaigns

Selecting Compelling Assets for Your LinkedIn Sponsored Content Campaigns

Selecting high-quality, relevant creative assets to showcase to your audience is an important part of ensuring that your Sponsored Content campaigns perform well.…
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LinkedIn Editorial Calender

How to Build an Effective LinkedIn Editorial Calendar

In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness…
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LinkedIn Sponsored Content

Choosing the Right Content to Sponsor on LinkedIn

Identifying the right content to sponsor isn’t just about targeting the right audience. It’s also about making sure you’re getting a return on…
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